• Commerce strategy
  • Connected systems
  • Applied AI

Make your business
work smarter.

An ecommerce consultancy connecting strategy, customer experience and technology to help commerce businesses grow—with better systems, less manual work and AI that earns its place.

AI PULSE

AI activity.
In motion.

The problem

Growth gets messy.
Your operations don't have to.

Disconnected platforms. Repetitive tasks. Customer journeys that could work harder. Plenty of data, but too little clarity. We help you find the friction and build a practical way forward.

What we do

01 — Commerce strategy & experience

Clear priorities. Better journeys.

Turn commercial priorities into better customer experiences and a clear plan for improvement.

  • Digital strategy and prioritised roadmaps
  • Customer journeys and UX
  • Conversion improvement
Illustrative workflow

Customer journey

Checkout roadmap

Prioritised

02 — Systems & automation

Connected platforms. Less busywork.

Connect your platforms and simplify the repetitive work that slows your business down.

  • Platform integrations
  • Workflow design
  • Operational automation
Illustrative workflow

Enquiry routing

The suggested response includes the order’s tracking information and awaits review.

Assigned action · Awaiting review

03 — Applied AI & operational intelligence

AI that knows your business.

Use business context and data to build useful assistants, reliable agent workflows and clearer operational decisions.

  • AI assistants grounded in business context
  • Agent workflows with appropriate human oversight
  • Operational insights and suggested actions
Illustrative workflow

Assistant

Suggested action

Three bestsellers are projected to run low next week. Consider raising a reorder now.

Awaiting human review

How we work

Find the friction. Build the fix. Keep improving.

01

Understand

Map the business, customer journey, systems and operational bottlenecks.

02

Build

Deliver focused improvements, integrations and automation around measurable priorities.

03

Improve

Validate the results, refine what works and support the next stage.

Start with a focused review, move into a delivery project, and continue with ongoing support where it adds value.

About

Commercial thinking.
Creative execution.

Cream Commerce brings together senior commerce operations experience with UX design and practical automation. Founded by two industry tech leaders, we work closely with businesses to turn complex challenges into useful, maintainable solutions.

What's slowing
your business down?

Tell us where the friction is. We'll start with a conversation.